A responsive web page is the one which responds to the screen size of the device it is being displayed or to say more clearly, a responsive website changes its page size depending on the device screen size, so it can work perfectly on devices like normal desktop monitor, laptop, a 10 or 7 inch tablet, or a small sizee smartphone screen. Hence, the responsive design is the ultimate solution if your website to be displayed smoothly on multiple screens of different sizes.
The motto of responsive design concept is ‘Even if million screens have born, we need to build one design for all of them.”
Traditional Fixed Sites Vs Responsive Sites
When a traditional website is viewed on a desktop monitor, the website might show three columns. However, when you view that same website on a smaller tablet, you have to scroll horizontally to view the full page, and it will be quite uncomfortable.
Again, on a small smartphone screen, it will be tougher to view the websites pages. Big sized images may “break” the page layout, and the loading can be too slow.
Meanwhile, for a responsive site, the tablet screen may automatically adjust to two columns display. So, the content will be more readable and easy to navigate. Likewise, on a smartphone, the content will be adjusted to a single column, and the images will automatically resize instead of breaking the layout or being cut off.
The point to note here is, with a responsive design, the website automatically adjusts its size based on the size of the device screen.
Responsive Web Design: The Working Principle
Images are also given the size relatively. That is why in a responsive design, images will stay within its column layout without breaking the borders.
Responsive Design: The Advantages
Good for SEO:
As per the latest policy, Google encourages responsive web design in order to be optimized on Google search results. Responsive websites will be better than those which are not mobile friendly. If the site is not mobile friendly, you may lose the traffic when someone Google search on mobile devices.
As responsive website can work well on all devices, all the information about your company can be available on all devices, so user can easily find your business information on any platform. This will enhance your business name and boost your brand.
Responsive website has only one and unique URL, no need separate URLs for desktop and other versions, so it will help for promotional campaigns.
Easy and Simple Maintenance
As it is needed one site for desktop, tab and mobile versions, it is enough to edit at one place to make changes on all other versions.
Social Media Sharing
When a traditional website link is shared by someone from a desktop PC, the other person who finds the link will not be able to open the link on his mobile devices, but if that site is responsive, the link can be opened on any device, this will increase the exposure of your website to a big audience.
Fit for New Devices
New devices and new screen sizes evolve and come to market every day. For a responsive design, there is no need to worry about the screen size and need to design only once if any kind of new devices are introduced.
Website Traffic Analytics
A responsive website needs only a single URL for any kind of devices. So, it’s enough to track a single URL for the traffic analysis instead of tracking data from different website URLs.
Responsive Design: The Disadvantages
It will take more time to develop a responsive website.
Due to unnecessary HTML/CSS code downloads in a mobile device, loading time is usually higher. It is one of the major drawbacks of responsive web design.
As it is a new concept, only limited resources are available right now. Due to this, you cannot get proper solutions for unknown problems.
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