Tuesday, 20 December 2016

Ecommerce: The Risks and Benefits




Ecommerce or Electronic commerce stands for any type of business that involves the transfer of information through Internet. It includes a variety of business types like retail sites, trading goods, and auction or music sites.

Ecommerce started in 1991. The faster internet and effective and powerful online tools have helped the ecommerce to grow well and make it popular.

Currently, Amazon and EBay are the most popular ecommerce companies. Music, books, computers, consumer electronics, and office supplies are the most sought out categories on the web.


Ecommerce has several benefits and advantages, and the same time, has some risks also. Let us examine both sides below:

Advantages of Ecommerce



It’s Faster:

The buying and selling procedure is so quick. It’s easy to search and find products through ecommerce website.

Wide Reach:

While traditional shops can only sell to nearby customers, ecommerce sites can sell to the customers across the country or even internationally.

Plenty of Choices:

It’s so easy to check and compare different products of different companies on the web while relaxing at your home, but it’s hard and time consuming to check different physical stores for different products.

Available 24/7:

customers can buy products any time, any day of the year. It’s open always.

Coupons and deals:

Unlike traditional physical stores, several coupons and deals are offered on ecommerce sites through which consumers can avail great discounts and reductions!

Easy Marketing:

In case of an ecommerce site, customers can reach to the purchase screen straight from an ad given on classifieds or other sites.

Reviews:

Plenty of reviews –good or bad – can be found on every product on each ecommerce store. It can help consumers to check and choose the best product.

Low Expense:

Building an online store is having a less expense than starting a traditional business by renting or owning a building.

Disadvantages of Ecommerce

  • The product quality can’t be guaranteed.

  • The authenticity and reliability of business owner can’t be assured. Anyone can easily start an ecommerce site, so customers don’t know if the store is good or bad.

  • Mechanical or technical failures can happen and the result can be unpredictable.

  • There will be no direct customer to company interactions.

  • There are some security issues as there are several hackers who look to steal money online.

  • Internet access is a must to shop online, but it’s not free.

  • There may be some hidden costs while shopping online especially with international purchases.


Popular Ecommerce Platforms:

Some of the most popular ecommerce platforms are listed below:

Shopify

 Shopify site

Features:
  • Secure shopping cart -256-bit SSL
  • 100+ professional themes
  • Use your own domain name
  • Sell in store (POS)
  • Abandoned checkout recovery
  • 70 payment gateways
  • Translate in 50+ languages
  • Integrate with Dropshippers or Fulfillment Centers
  • Product reviews, Discount codes and coupons
  • Gift Cards
  • Mobile commerce ready
  • Social Media Integration
  • Unlimited products
  • Unlimited bandwidth

Magento


 Magento site

Features:
  • Internationalization support
  • Enormous number of built
  • Extremely modular architecture
  • Security
  • Code-level Access
  • Web Services API


Squarespace


 Squarespace site

Squarespace e-Commerce functions are totally integrated into their platform, and ideally built into all their templates

Features:
  • Full Control over Product Variants
  • Inventory Management
  • Unlimited Products
  • Sell Physical, Digital, and Service-based Products
  • Coupons
  • Shipping Options (Flat / Weight-based / Carrier Calculated)


Symphony Commerce

 Symphony site
Symphony offers the service of enterprise-level commerce to the fastest growing brands. It can handle critical wholesale and retail business needs from commerce applications to supply chain logistics. Symphony's ecommerce services include integrated solutions for web stores, fulfillment, and marketing.

CommerceHub


 Commercehub site

CommerceHub is a top leading cloud-based e-commerce platform that helps retail stores and brands expand their product assortments, promote and sell products on digital channels, and deliver products to customers quickly at minimum cost.

Drupal Commerce


 Drupal site

Features:
  • Content-Driven
  • Flexible to use
  • Easy to Use
  • Open Source technology
  • Extensible


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